Clear Channel - GetLive SMS Alerts

Client: Clear Channel

Agency: Clear Channel and Magnus Digital Media

Role: Creative Director Flash Animator

Believe it or not this campaign was devised before Carphone Warehouse had done the music fan phone campaigns or even launched any digitlal music campaigns.

Of course characterising phones with hands and feet has been done - a lot. We just felt there was room for some more on the getLive website.

The idea for this flash animation was to characterise each "music tribe" or group with a phone with the relevant attributes and hopefully personality.